Meet your co-founder.
How do you catch all your ideas?
There’s no one to tell. No notes app that answers back, no friend awake at 2am, nothing actually built for this. Just you, carrying every idea, every number, every high…and low.
Founding alone isn’t just lonely, it’s a specific kind of isolation, where your best thinking has no one to catch it before it slips away.
Sholo catches it. Say it the way it arrives, half-finished and out of order. It keeps what matters until you’re ready to build.
Dream it. Shape it. Build it.
You’ve got the idea. You’ve got the late nights. What you haven’t had is someone to think it through with.
Going it alone means a head full of half-formed ideas, notes in six different places, and number crunching you keep putting off. The hardest part can be holding it all by yourself. Sholo gives your sparks of genius and side thoughts a home. Talk the big ideas out. Get clear on who it’s for and why it matters. Make friends with the numbers. Keep your lists, your inspiration and your wins in your pocket.
The app that’s with you all the way.
Dream Catcher
Big talk, moonshots, ideas with nowhere
else to go.
This is where you think big before you think practical, because every great business started as someone's sparkling idea, without hesitation.
Mentor Chat
Co-founder convos, real talk, and getting back to your True North.
Sholo remembers what you've told it: your brand, your voice, your why — across every mode, every conversation. Not generic advice. Yours.
Nerd Mode
Budgets, pricing, schedules, stats, talked through on the run.
The unglamorous part of building something made a little less lonely, less overwhelming… and curiously satisfying.
What makes it different?
One memory across every mode — not several disconnected tools stitched together
Privacy built, your ideas are worth protecting
Priced for a solo founder’s budget
Designed for simplicity and ease
We built the app.
You bring the colour.
Inspo board
A mood board that lights you up
Private, personal, built up one save at a time. Not a public feed — your inspiration.
Lists, more lists
Keep every thread in one place
Suppliers. Bookmarks. “Don't forget!”
notes tapped at dawn.
Milestones
Enjoy going the distance
When did that happen? Input your important moments on a scrollable timeline.
Who’s it for?
Sholo is for solo founders building alone and following their dreams, without a team to work things through with.
Stacks of success!
First sale. Tenth sale. The follower count that hit triple digits. When you're building alone, these moments can come and go with no one to tell. Sholo notices. Every win and goal kicked is celebrated. Watch your achievements stack up.
Yay! 🎉
The Sholo idea.
It was 5 am, and I'd just woken up to the biggest sale of my life.
Mind racing. Research. Merch. Budgets. Bottlenecks. Campaigns. A database I hadn't built yet.
Weeks of sixteen-hour days had led to that moment, and I had nobody to tell, or to track it with, day or night. No confetti.
I wished I had something built for exactly this.
I looked. Nothing fun. Nothing alive. Nothing that solved it. Nothing for me.
So I decided to build it — for us.
Bel
Founder of Sholo
You don't need
a co-founder.
You need Sholo.
Sign up and be first to hear when we’re live.
Frequently Asked Questions
-
Sholo is a co-founder in your pocket, for the stage before the business exists, when there’s only an idea and a person. It’s part dream catcher, part mentor, part nerd, built to run wild with you. (an iOS app - coming to the App Store soon)
-
Anyone turning an idea, a skill or something they own into a business or a project of their own, however vague it still is. You don’t need a plan, a pitch deck or a business name. You don’t need to be techy either.
-
They’re three AI chat modes, one for each side of building something. Dream is a blank canvas where nothing is too big. Mentor helps with strategy and brand, and the “what is this, really?” questions. Nerd is a friendly conversation about pricing, budgets and numbers. Your threads are kept, and you can switch between modes any time.
-
Mentor and Nerd remember what you’ve shared in chats and saved in your Goals, Wins and Milestones, so you never start from scratch. Dream stays a blank canvas on purpose, so your wildest ideas aren’t held back by what came before. You choose what to share.
-
Sholo is coming to the App Store in November 2026, and you can join the waitlist on this page to hear when it’s live. When it launches you’ll get 30 days free, with 50 chat messages, 20 pictures in chats, and full use of Dream, Mentor, Nerd, Inspo, Lists, Goals, Wins and Milestones. You can cancel any time, and after the trial your lists, Inspo board, Milestones and Wins stay yours. Sholo Premium adds 300 messages a month (about ten a day, shared across the three modes), up to 500 saved chats, 200 lists, 100 wins and 300 Inspo images. The price will be shown in the App Store before you subscribe.
-
Yes. Your ideas stay yours: we never sell your information or use it for advertising. You can also delete your account and your data at any time. The full detail is in our Privacy Policy.
-
Sholo is an AI co-founder, so it’s not a human, and it can make mistakes. It’s a thinking partner for your ideas, not a lawyer, accountant or financial adviser, so check big legal and money decisions with a professional.